BEATSxUS
Client
AWWZ, BEATSxUS
Services
Brand Identity, Creative Strategy
Partner
adidas Originals
Year
2019
BEATSxUS is a pioneering initiative in Spain providing young women with the tools and inspiration for their development in music production and the industry, through a series of workshops and studio sessions in collaboration with adidas.
The Project
BEATSxUS is an initiative founded by Spanish DJ and producer, AWWZ, conceived with the aim of evening out the gender balance and giving female music creatives the necessary tools and visibility in a predominantly male sector. Through a series of free workshops and studio sessions aimed at young women and non-binary individuals, the goal is to inspire and provide the necessary knowledge in order to introduce young creatives to the fields of music production, DJing and other industry-related areas.
Workshops
Hosted by some of the most representative figures in the current Spanish music scene, the workshops are the entry level for introducing music production, composition and DJing. With a series of talks in every event, guest artists and speakers share their creative processes, personal experiences, tips and tricks, while solving any questions or doubts from the audience.
In under a year, three workshops have taken place in Barcelona and Madrid with over a 150 attendees in total. It’s truly powerful and inspiring to witness the impact these sessions have on the audience and how synergies start to flourish between the attendees over the course of time.
Studio Sessions
As a step further into music production, the goal behind the studio sessions is to provide a hands-on experience to women that have shown interest and initiative in the production side of music. A rough demo or sketch is enough to be eligible to attend as it’s important for the organisation to see that the effort has been made.
This is an opportunity for many of these young women to step into a professional recording studio for the first time, and together with the guest artist, go through the creative and technical process of building a song from scratch.
In a separate room, a DJ class is offered anyone who wants to take a break from the main studio and get hands-on the CDJs and mixer.