Client
DICE
Bershka

Services
Sonic Branding
Music Composition
Sound Design

Year
2023

We have created the jingle for Berhska’s retail music program ‘Moved by Music’ in collaboration with DICE.

The Project

‘Moved by Music’ is a platform created by DICE and Bershka to promote emerging and established talent from around the world through music playlists and exclusive events. We were asked to create a jingle for the project to be played at Bershka’s retail stores in between the playlists curated by DICE.

The Result

Selecting the right voice for this project was one of the most important elements, as the client wanted the piece to sound young, energetic, and confident. After some research, we came across female voice actor Peta Briscoe, that reminded us of the classic radio jingles from Rinse FM and BBC Radio 1. The client loved it and we added a big bouncey percussive beat to provide a powerful audio backing. Including some DJ and sound system sound effects resulted in a solid piece that checked all the boxes in style.