ASUS x OFFF Sevilla 2024
Client
ASUS Spain
Collaborators
Landscapes
Oscar Zabala
Services
Spatial Design
Experiential
Virtual Production
Event Production
Year
2024
We have created and produced the ASUS Space at OFFF Sevilla 2024, featuring our 360º experiential video-booth, Órbita.
The Project
Following the steps of the Barcelona edition, OFFF Sevilla stands as the leading event in southern Spain for creativity, arts, and design. Over two days, the event features an impressive lineup of talks and workshops led by some of the most celebrated names in the industry. In addition to the program, OFFF Sevilla included a showroom and market space where attendees could explore the latest offerings from various brands and studios.
ASUS Spain entrusted us with creating a unique space that showcased the features of their latest Zenbook product line. We designed a multi-sensory and immersive experience aligned with the Zenbook core concept: Design You Can Feel.
The Space
The 80m² rectangular space was divided into two areas:
ASUS Showroom
Órbita Studio
ASUS Showroom
In collaboration with Landscapes, we have created a calm space reminiscent of an art gallery. The spot lighting on the exhibition pieces help create this feeling, integrating the Zenbook laptops seamlessly within the visitor journey.
In line with the ‘Design You Can Feel’ concept, visitors had a hands-on experience at a multisensory level:
Touch
4 main touch points with the Ceraluminum CD, Ceraluminum Color Boards, Zenbook Design Albums, and 4 Zenbook laptops.
Sight
The Explosive Set as the staple piece welcoming visitors upon arrival. The earthy/sand colored curtains providing texture and elegance to the space. The ‘Design You Can Feel’ slogan projected on the curtains integrating the concept with the space.
Sound
A more than 3 hour ambient music playlist curated by LOWKEYMOVES.
Órbita Studio
A 4x5 meter green-screen studio was built at the end of the ASUS showroom. Once visitors complete the exhibition journey, they queue up to get a 360º extended reality video of them in the middle of the Zen Oasis virtual 3D environment designed for the occasion.
The experience
Thanks to Órbita, we introduced visitors to the Zenbook and Ceraluminum universe making them the stars of a 9:16 branded video. The 20 second video is then shared via email or QR code, enabling users to share it organically on their social media profiles.
3D environment design
To design the custom 3D environment for Órbita, we have collaborated with New York and Barcelona-based new media artist Oscar Zabala.
Inspired by the Zenbook and Ceraluminum visual universe, we created a Zen garden in the middle of a desert Oasis. The sand, the warm light, the earthy color tones, and the levitating rocks, help create a captivating and unique scene that aligns with the Zenbook and Ceraluminum creative direction and feel.
The Output
Thanks to the Órbita App, the real-time video captures are formatted with a custom ASUS design overlay and background music, making them ready to share on social media in a matter of minutes.
The Results
· 800+ ASUS Showroom visitors
· 1 new video shot and shared every 3 minutes
· 384 videos shot & shared at Órbita Studio in 20 hours
· 350K+ organic reach of Órbita videos
Credits
Felix M. Dowell – Project Director
Sebastián Soriano – Creative Production, Órbita App Project Management
Xavi Maixenchs – Creative Developer
Albert Boix – Developer and Studio Operator
Music by hoopee
