Órbita x MIRA Festival 2024
Client
MIRA Festival
Collaborators
Landscapes
Services
Experiential
Virtual Production
Year
2024
Premiered at MIRA Festival 2024, Órbita is an immersive experience that blurs the lines between an event video-booth and a virtual production studio.
The Project
Known for it’s unique combination of music performances and digital installations, MIRA Festival has become an essential date for anyone interested in the innovative side of electronic music and digital arts. For the 2024 edition, and thanks to the support of Landscapes, we have brought to life an immersive installation idea that had been hiding in our vault for a few years: Órbita.
Our Work
Creative Direction
Technical Production
3D Environment Design
App Development
UI Design
The Result
Órbita’s launch has been a total success, seamlessly blending virtual production technology with an immersive video-booth installation. Putting the audience at the centre stage, Órbita enables us to shoot and share cinematic branded videos that are ready to share on social media in under 2 minutes.
Once shot, the videos are enhanced with a custom design overlay and background music. Users can then preview their videos and download them directly to their smartphones thanks to the Órbita App.
Órbita has been a great activation encouraging social engagement and amplifying the festival’s reach beyond the physical space.
400 videos were shot and shared in 14 hours over the course of two the two days of MIRA Festival.
Press
Credits
Felix M. Dowell – Project Director
Sebastián Soriano – Creative Production, Órbita App Project Management
Xavi Maixenchs – Creative Developer
Albert Boix – Developer and Studio Operator
Álvaro de la Rosa - Filmmaking
Arturo Pérez - Photography
Music by hoopee
