Noa AI x OFFF Festival
Client
OFFF
Services
AI Digital Avatars
Experiential
Year
2024
We have updated Digital Impact’s host Noa with conversational AI to become the digital brand ambassador of OFFF Festival 2024.
The Project
OFFF Festival is one of the most important festivals in the realms of creativity, art, and digital design. Over its 24-year history, the festival has served as a meeting point for both established professionals and emerging talent, as well as a platform to explore the latest trends and innovations in these fields.
For the 2024 edition, artificial intelligence took the center stage of the festival, permeating its schedule of activities, keynote speeches, and conversations amongst attendees. In light of this, the OFFF team approached us to update Digital Impact's host, Noa, with conversational AI capabilities. The goal was to create a Digital Brand Ambassador capable of engaging in voice-to-voice conversations with the audience. Noa AI enabled attendees to inquire and discover details about the event, engage in discussions about creativity, debate about the future, AI, and beyond.
Our Work
Conceptualization and Design
Custom AI Knowledge Base
AI Implementation and Training
UI Design
App Development
Deployment
The Result
Strategically positioned in front of OFFF’s main auditorium, Noa became one of the highlights of the 2024 edition. Throughout the three-day event, hundreds of attendees approached Noa to ask her questions about the festival, the schedule, and speaker lineup. Noa also engaged in insightful conversations about the future of creativity, art, and design.
Thanks to the power of conversational AI, her unique personality and custom knowledge trained specifically for the event, Noa excelled in providing industry insights and statistics as well as her own vision about the future of technology and creativity.
The installation featured a custom screen and microphone stands, allowing users to initiate the experience by pressing the button located under the microphone. Upon activation, Noa welcomed attendees in a warm and friendly manner, encouraging them to ask anything related to the festival, creativity, and beyond.
Press
Credits
Felix M. Dowell – Project Director
Sebastián Soriano – Creative Director & AI Training
Xavi Maixenchs – Lead Developer
David Mallén – UI Design
Gerard Valls Montaño – Hardware & Electronics Design
Arturo Pérez - Photography
Álvaro de la Rosa - Filmmaking
