True Music Forum Madrid
Client
Boiler Room
Services
Curation, Booking & Artist Liaison
Year
2019
The True Music Forum is an initiative by Boiler Room & Ballantine’s focused on understanding the contemporary music context and its future, through the experience and knowledge of artists, industry professionals, and key opinion leaders.
The Project
The True Music Forum 2019 edition came to Madrid focusing it’s attention on two main subjects: the global rise of non-English language music, and the reasons behind Reggaeton’s current worldwide success, leading to a new and more inclusive way of understanding perreo music.
Our Work
Boiler Room produced two panels and consulted us to curate and book the speakers for them. The panels required a line-up that could analyse the subjects in depth and discuss offering different points of view and opinions. Our job was to identify the local and international key figures and book them on behalf of Boiler Room.
Music Trascends Languages
The rise in demand and acceptance for diverse sounds has effectively blown open global scenes as English language music is losing its stronghold across all charts. Are we heading towards a tipping point to true sonic globalisation?
⏤ Speakers
Eno Williams: Ibibio Sound Machine Lead Singer
Felix Hall: DJ & NTS Radio Resident
Leonora Casacu: Former Project Manager at Sony Music Spain
⏤ Host
Núria Net: Co-Founder and former EIC at Remezcla and La Coctelera Co-Founder
Reclaiming & Reinventing: Reggaeton Now
The transformation and reclamation of Reggaeton, one the world’s most popular sounds, is a global and local phenomenon at once.
⏤ Speakers
Tomasa Del Real: Reggaeton Singer and Neoperreo pioneer
Florentino: Mixpak Records affiliate Producer & DJ
Flaca: DJ and Chica Gang Co-Founder
⏤ Host
Mónica Franco: Journalist
