Desigual SS20 Show
Client
Desigual
Services
Music Supervision, Music Production & Licensing
Year
2019
Desigual presented its SS20 collection and new branding in an action-packed, high-energy show, that combined catwalk, dance, and state-of-the-art visuals.
The Show
Conceived as a show, beyond the notion of a traditional catwalk, Desigual not only showcased its latest collections and collaborations, but also presented its new branding a visual direction to the world in spectacular manner.
Throughout 50 minutes, choreographed dancers blended into the runway action creating a unique and dynamic narrative to the event. The music selection and production became one of the key elements of the show, driving the action and connecting the different acts.
Our Work
Runway Soundtrack
Our job was to select the music for the show, contextualising each collection and integrating the tracks coherently, as well as providing the dancers with the best and most relevant music for their choreographies.
In collaboration choreographer and art director Fidel Buika, we supervised and arranged all music for the show, developing a track-list that was functional and could engage a wide audience, evoking a range of emotions and feelings throughout the event.
We also took care of all additional music production, edits, and arrangements, as well as the live event execution in sync with all the other art, visual, and production departments involved in the show.
Video Content
In addition to the show soundtrack, we also took care of the Music Supervision and Licensing for the online recap video content.
The goal was to capture the overall energy of the show while keeping it dynamic for the video editors. The feature track ‘212’ by ANKA, was re-arranged by the artist specifically for this use.
The full tracklist includes the following songs:
ANKA — 212
Tony Quattro — Panama ft. Lua Preta
Jowaa — Banku Dade
DJ Polo — Swervin'
PEDRO — Rapazes
